vee

Your Product Belongs Here

When a shopper scans a food or cosmetic product that isn't healthy, Vee shows them a better option with a healthy score. We want it to be yours.

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Product listing screenshot Vee marketplace showing products scored by ingredients

Built for people who read labels

Vee is a scanning app for people who read labels. They scan a product in-store, and we score it from 0–100 based on its ingredients, nutrition, and level of processing. If it scores poorly, we recommend a healthier alternative. We also feature a marketplace where users can discover and shop curated healthy products that meet our ingredient standards.

Vee app product listing Vee app ingredient scan

How It Works

Step 1

Shopper scans

In-store, they scan a product they were about to buy.

Step 2

Vee scores it

Nutrition, ingredients, and processing — 0 to 100.

Step 3

Your product appears

If yours scores higher, we show it as the better swap.

You can't pay to raise your score. We score every product on its ingredients, nutrition, and processing. Placement is paid — the score never is.

What This Means for You

Reach buyers at the decision point

Your product appears the moment a shopper rejects a competitor. In the aisle, not in a feed.

No shelf fees, no negotiation

You don't need a retail buyer to say yes. You need a better formula.

They're already looking for you

Vee users open the app specifically to avoid bad ingredients.

We're Growing Fast

1,500+
App installs and growing
45,000+
Visits from our website
3M+
Views across social media
Goal
100k installs and 500k visitors & followers by end of year